AI is transforming
your industry.
How will you evolve?

Inside the Lab Apply to Work With Us
PepsiCo Sony Walmart Oracle Aramco Cisco Barclays Accenture United Nations Deloitte UEFA Capgemini
AI Performance Lab helps leadership teams go from scattered to owning their future through AI strategy and leadership training.

Two Ways to Work With Us

Sprinter accelerating with coach observing
01 · Design your AI strategy 3–4 weeks

AI Transformation Blueprint

  • Alignment at the top. Your leadership team leaves one room agreeing what AI means for the business and where it goes first.
  • A roadmap you can act on. Sequenced initiatives with an owner, a metric, and an ROI hypothesis on every line, ready for the board.
  • The first decisions made. Who sponsors it, how it is governed, what to invest, and which tools to sanction.

How it works: leader interviews and a tool audit, one day on site with your executive team, then the board-ready Blueprint. Three to four weeks, fixed fee.

Athlete training in a data-driven performance lab
02 · Train your team 12 months

AI Performance Lab

  • Leaders who use AI every day. Fluency measured at kickoff and re-tested at the close, so adoption is a number, not a feeling.
  • Real results inside the year. Every leader carries one capstone project with a before-and-after figure attached.
  • Momentum that does not fade. Quarterly workshops and monthly sessions keep the whole cohort moving, inside the tools you already have.

How it works: a full-day workshop each quarter, monthly live sessions, a video library and private community in between, and a capstone per leader. Twelve months, per leader per month.

Apply to Work With Us

Led by a Builder, Not a Slide Deck

Dr. Michael "House" Housman

Dr. Michael "House" Housman

Co-Founder & CEO

Most AI strategy is written by people who have never shipped AI. House has spent 17 years building machine-learning platforms in production as a C-suite technology leader, across hiring (Evolv), payroll (Homebase), fraud detection (Point Predictive), and real estate (Doma). Five startups: one acquired, one public.

He holds a Ph.D. from Wharton and an A.B. from Harvard, teaches at UT Austin's McCombs School of Business, and wrote Future Proof. He has run 243 keynotes and workshops in 27 countries.

You get House, not a delivery bench. He leads every Blueprint and every Lab kickoff personally. Our instructors are practitioners he brings in for specific topics, and he stays in the room.

17
years building ML platforms
5
startups built
243
keynotes and workshops
27
countries
Research and work featured in
The New York Times
Wall Street Journal
The Economist
The Atlantic
Harvard Business Review
Bloomberg
Forbes
CNBC
NPR
The Washington Post
USA Today
Inc.

Companies We've Worked With

Accenture
American Express
Saudi Aramco
Barclays
Baxter
BT
Capgemini
Cisco
Deloitte
Entrepreneurs' Organization
Medtronic
NextEra Energy
Oracle
PepsiCo
Resorts World
Rio Tinto
Sanofi
Singtel
Singularity University
Sony
UEFA
United Nations
U.S. Venture
Walmart
View Case Studies

Three Case Studies

Pharmaceutical lab
Pharma

Top-10 Pharma

From zero GenAI use to daily, competent practice in four months. The audit, the tool-mapping, and the See–Do–Teach playbook that took every analyst across the line.

16% → 83%
Daily AI Use
+13 pts
Value-Add Time
Read case study →
PetLab Co.
D2C E-Commerce

PetLab Co.

Re-architecting the world's fastest-growing pet supplement brand's marketing engine around generative AI, and turning campaign velocity into revenue.

40 → 5 min
Per Campaign
+50% YoY
Revenue Growth
Read case study →
Handing over house keys at a front door
Fintech

Doma

Co-founding an AI-native title and escrow company that compressed a 30–50 day closing process into something resembling a modern checkout, built on Doma Intelligence.

−78%
Processing Time
84%
Instant Underwriting
Read case study →

What Leaders Say

"Everyone walked away with a much deeper understanding of how generative AI is going to transform our business, and how we can harness those tools to shape the future instead of letting it happen."
Celso Borges Shimabukuro Celso Borges Shimabukuro VP & Head of e-Commerce Europe · PepsiCo
"Captivated our entrepreneurs with his expertise in generative AI. A highlight was the interactive workshop where, under Dr. Housman's guidance, we co-created a product pitch using generative AI. Engaging, practical, and clearly why he's a highly recommended authority."
Eric Vest Eric Vest Chair · YPO Entrepreneurship Network
"AI Performance Lab consistently impresses senior clients and partners with engaging, informative, and accessible lectures. Incorporating humor and practical insights, the team receives high feedback scores for its up-to-date content."
Riaz Shah Riaz Shah Partner & Global Learning Leader · EY
"AI Performance Lab did an incredible job unpacking the dense subject matter, offering up live demos, and making it accessible to a lay audience while also giving them a framework for solving problems they encounter."
Rodrigo Sanchez Servitje Rodrigo Sanchez Servitje Managing Partner · B37 Ventures

We Wrote the Playbook on AI

Future Proof is the jargon-free field guide to riding the AI wave instead of getting crushed by it. Endorsed by Marshall Goldsmith, Nir Eyal, John Rossman, Adam Alter, and Senator Ruben Gallego.

Buy on Amazon Free Sample Chapter
Future Proof: Transform Your Business With AI - Dr. Michael Housman